The promotion of a brand , a reputation , a story to develop a link with the customer.

Saab is a famous luxurious car maker but its reputation come from aeronautic !!! It is not a advertising only for a new suv, it is a advertising to promote the style of Saab !!! The admen do not try to sell a specific car, they want to develop a link with saab’s past. The spot is particulary a good spot because we can see the transformation of the car. A fighter transform one self in a Saab SUV. The slogan “Born to jets” wants develop this link with the aircraft and the car. It is a spot for the men because they will more sensitive about the transformation of a fight plane in a car. 

The cars like animals.

It is the advertisement of Nissan to promote the SUV. To prove that their cars are a good choice, they do a sci-fi demonstration where the cars transformed like mecanics animals. This ad won a advertising spot award. this advertisement want to develop a animal link in the Nissan cars. In fact, Nissan want to show that the  Nissan’s SUVs have a animal personnality and like animals , the cars can go through anywhere. It is for me a spot dedicaced for the men .

The woman and the cars

In this TV spot, the target is the women. The woman have a evil spirit to park her car. This is a funny ad because the workers in the spot consider the woman like a bad driver who can’t park her car. The particularity of this spot that we can watch the  famous prejudice against the women: ” The women don’t know drive.” With the Mazda 2, Mazda proves that this idea is wrong. The slogan “Zoom Zoom” symbolizes this idea that anybody can be clever when he drives because he drives a Mazda.  

The children 

In this spot, it is just the dream. A young boy watch a new 911 in the window and it is an obsession.It is just a dream but the boy know what he wants when he will be adult. Every young boy would have the same reaction.When I watch this ad, I can understand the boy. The new 911 is a dream for me.

The security

In this spot , Renault want to prove the quality of these cars. It a strange spot because in order to promote the cars, the brand destroy new cars in a sort of ballet. It is very amazing that Renault choose this way of promotion . And it is only at the end of the spot that we understand that Renault have all his range that have five stars in the famous European car security institut “Euro NCAP”. It is very hard to have five stars and Renault is proud to say that all its cars have the maximum of stars. The target of this spot are everybody because everybody is sensitive about the security. But the principal particularity of this TV spot is usually, the car makers want to promote their production with beautiful cars and for me it is the first time that a car maker destroy beautiful cars in order to sell . It is very a interesting way of communication. 

The speed

Actually, to promote the cars , the brand wants to developp the way of the security but before, one of the most important argument to promote a car was the speed.  

This a ad print in 1979 to promote the new Citroën CX. The principal argument is that we can to have the confort and a high speed thanks the Citroën CX. I choose this print because actually, with the car accidents, it is very hard to promote a high speed. It is a changement of the mentalities.

In order to prove the changement of the mentality. This official TV spot for BMW had been ban by the brand because the new policy of the company coud not promote the speed in a TV spot. The slogan ” The BMW M5. Fastest saloon car on the planet ” was not for BMW a good argument to promote the car. Actually, BMW try to develop the way of communication with the security, the confort …. but not the speed.

The preservation of the environment

The preservation of the environment is a reality and Toyota with his hybrid Prius try to develop this concept. The current reality are the price of the petrol, the globalwarming and it veyr important that the car makers work to develop new energy. Toyota with the Prius wants to communicate in this way. And it is a good way because for the audience, Toyota is in the car industry synonymous of preservation of the environment like Mercedes-Benz is synonymous of confort. It is the future of the communication for me and like in the spot, I think that  it is very important to develop new energies if we do not want to go in the past.

The celebrities and the cars

The celebrities are an important way in order to communicate about a brand . In this spot, John McEnroe, the famous tennis player who was very nervous when he played , does a parody of himself with his car, a Seat . He doesn’t agree about the judgement of the policeman and considers that his car is parked. To use a celebrity for a brand can develop a special link with the customers , thanks his popularity. 

The cars and the sport

Mercedes-Benz use in this spot his race drivers in order to promote the competion spirit of the brand. Lewis Hamilton and Fernando Alonso are competitors and the spot show that in everyday, it is a competition between us. 

Funny spots

The humour is a good argument for a advertisement. In this spot, the owner of the Opel Astra GTC uses his dog to clean his car. He develops a better relationship with his car than his dog. It is just to laugh. We can see a special message, Opel wants to associate his brand with the humour.

The car is way to find the love. It is the return of the idea that with a beutiful car, we can do everything.

Just a joke !!!!